Data Pipelines | AI Automation | Digital Marketing Analytics
EVERYTHING IS DATA
Data analyst and BI developer specializing in the intersection of marketing analytics, data infrastructure, and applied AI. I build end-to-end systems — automated pipelines, BI dashboards, and research-driven analysis — that turn fragmented data into decision-ready insights for executive stakeholders.
01 — About
A bit about me.
Data analyst and BI developer specializing in the intersection of marketing analytics, data infrastructure, and applied AI. I build end-to-end systems — automated pipelines, BI dashboards, and research-driven analysis — that turn fragmented data into decision-ready insights for executive stakeholders.
Currently, I'm engineering an automated ELT pipeline at PlayCore that loads HubSpot CRM data from ~40 brands into Snowflake, plus a Power BI web app tracking ~120 software integrations across the portfolio. My background spans academic research, GIS analysis for municipal planning, and marketing operations for local businesses.
I'm pursuing an M.S. in Data Analytics at the University of Tennessee-Chattanooga (Expected 2027) and hold a B.S. in Economics and a SAS Statistical Programming Certificate from Florida State University.
I'm focused on leveraging AI tools, analytics software, and cross-functional collaboration to automate data workflows, enhance reporting, and translate complex business problems into scalable solutions that drive revenue goals and long-term growth.
02 — Experience
Where I've worked.
Digital Marketing Analyst
PlayCore
2026 – Present
Engineered an automated ELT pipeline that cleans, standardizes, and loads HubSpot CRM data from ~40 PlayCore brands into Snowflake, enabling cross-brand forecasting for executive stakeholders. Built a Power BI web app tracking ~120 software integrations across the corporate portfolio and documented a Snowflake Cortex AI SOP to accelerate brand onboarding.
Graduate Research Analyst
UTC Rollins College of Business
2025 – 2026
Developed a Python web-scraping pipeline collecting HTML from 260+ Tennessee municipal websites for NLP and machine-learning analysis. Published a text-mining study linking municipal language use to entrepreneurial economic activity, built an interactive GIS web app mapping walkable park access in Chattanooga, and compiled global databases supporting faculty research.
Team Lead & Digital Marketing Specialist
Public House Bar & Restaurant
2021 – 2025
Revitalized the restaurant newsletter, producing 24 monthly issues over two years and doubling subscribers and open rates within the first 12 months. Launched a customer preference survey to 15,000+ email clients, achieving a 50% response rate and producing 12+ reports reviewed by upper management.
03 — Toolkit
Tools I reach for.
Python
Web scraping · pandas · NLP pipelines
SQL & Snowflake
ELT pipelines · CRM unification · modeling
Power BI
DAX · KPI scorecards · web app dashboards
SAS
Statistical programming · academic specialization
ArcGIS & Tableau
Interactive maps · 8+ published dashboards
AI & Automation
Claude · OpenAI · Copilot · agentic AI workflows
04 — Selected work
Recent projects.
A sample of the case studies I've shipped during coursework, internships, and side research.
Chattanooga Park Access Map
Interactive ArcGIS web app analyzing walkable park access across Chattanooga, joining park locations with census-tract demographics to surface equity gaps.
SQL Job Market Analysis
PostgreSQL + Tableau deep dive into the U.S. data analyst job market — top hiring industries, highest-paying roles, in-demand skills, and the best cities and states for data jobs. Full write-up with queries and visualizations.
Fortune 500 Excel Analysis
Excel deep dive into Fortune 500 data (2015–2023) — top industries with female CEOs in the South, top-ranked companies by revenue, and the industries showing the most consistent multi-year growth. Built with pivot tables, XLOOKUP, and conditional formatting.
Python Movies Correlation
Jupyter notebook exploring what drives box-office gross — cleaning the Kaggle movies dataset, then using pandas, seaborn, and a Pearson correlation matrix to test budget, votes, rating, and genre against gross earnings.
Community Health Status Analysis
SAS analysis of health professional shortages using the 2009 CHSI report — data preparation, logistic regression, diagnostics, backward model selection, and original ROC comparison code. A walkthrough of my source code and findings.
Nashville Housing Data Cleaning
SQL Server cleaning workflow for Nashville housing records — backfilling property addresses, splitting street, city, and state fields, standardizing vacancy labels, and identifying duplicate sales with a CTE and ROW_NUMBER. Original queries with a step-by-step walkthrough.
05 — Adventure
Outdoor guides.
Field notes, route breakdowns, and gear lists from backcountry trips.
5-Day Everglades Canoe Expedition
A field-tested guide to paddling the southern Everglades — route planning, tide strategy, gear loadout, permits, and a day-by-day log from Flamingo to Joe River.
Spelunking Tumbling Rock Cave
A field guide to caving in Northeastern Alabama — SCCi permits, lighting strategy, gear loadout, and a 7-hour navigation log underground.
Get In Touch
I'm currently exploring opportunities in AI automation, marketing analytics, and data infrastructure — and I'm always open to connecting with like-minded professionals. If you have a role, project, or collaboration in mind, I'd love to hear from you!